Credibility

The magic word is credibility.

NATO took away part of its credibility by extending more and more the definition of military facilities, which where to be destroyed in order to end the Serb power.

Disinformation can mean leaving out important informations. Telling lies is not the only method of disinformation. The not telling also creates thoughts and delegates them into certain directions, whereas other models of thinking are left out.

Like this, the deaths on the own side are adjusted downwards whereas the victims of the enemy are counted proudly - as long as they are not civilians. The post-Gulf War period demonstrated how the population reacts if the number of innocent victims is much higher than expected. It was the fact of those numbers that provoked the biggest part of the post-war critique.

The media in democratic states tend to criticize this, which does not mean that they always want to be free of governmental influence. They can choose to help the government in a single case by not writing anything against it or by writing pro-government stories.

At the same time every democracy has undemocratic parts in it - which is already part of democracy itself. There are situations when a democratic government may find it essential to put pressure on the media to inform the population in a certain way; and also censorship is nothing that can only be connected to dictatorship; just think of the Falkland War, the Gulf-War or the Kosovo-War.

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The Egyptians ...

Besides ordinary religious manipulation-tools the Egyptians were masters of using architecture for propaganda. In Egypt, most of all, architecture was used as a media to demonstrated power, whereas the Greek and Romans used other types of art, like statues, for political propaganda.
The pyramids, palaces, tombs became tools for power demonstrations. Paintings and carvings (like on obelisks) proved the might of the rulers.
All those signs of power were done to make people compare their ruling dynasty to gods and keep them politically silent, because religion was used for justifying mortal power. Marble, gold, jewelry and artists were the tools for those maneuvers. Whereas questions for the truth were not even asked or listened to.
Finally it was the masses who were used for propaganda, when they were not only forced to work as slaves on those signs of power but also were abused for those power demonstrations, when they had to accompany the dead king into his tomb - dying of hunger, thirst, lack of oxygen and in darkness. The more religious disinformation the more luxury. The more luxury the better. The more luxury the more power.

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The Tools of Disinformation and Propaganda

"In wartime they attack a part of the body that other weapons cannot reach in an attempt to affect the way which participants perform on the field of battle." (Taylor, Munitions of the Mind, p. 9)
Therefore the demonstrated tools refer to political propaganda in the two World Wars.

Propaganda has the ability to change a war, a natural evil, into a so-called "just" war. Violence then is supposedly defense, no more aggression.

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The Kosovo-Crisis

During the Kosovo Crisis and during the war that followed, and probably also after it, all sides of the conflict were manipulating their people and others as well, whenever they could. Some of the propaganda shown on TV was as primitive as in World War II, others were subtler. This propaganda started by telling the history of the geographic point of discussion from the own point of view, it went on with the interpretation of the motives of the enemy and finally came to censorship, manipulation of the number of victims ( for more information see: http://www.oneworld.org/index_oc/kosovo/kadare.html , spreading of atrocity stories and so on.
Many journalists and scientists are still working to detect more propaganda and disinformation stories.

An interesting detail about this war was that more people than ever before took their information about the war out of the internet. In part this had to do with the biased TV-reports on all sides. All parties put their ideas and perspectives in the net, so one could get an overview of the different thoughts and types of disinformation.
One of the big lies of NATO was the numbers of destroyed military facilities in Serbia. After the war the numbers had to be corrected down to a ridiculous number of about 13 destroyed tanks. At the same time the numbers of civilian victims turned out to be much higher than NATO had admitted in the first line. The method how European and American people had been persuaded to support the NATO-bombings was the promise to bomb only targets of the military or military-related facilities. Nearly every day NATO had to stretch this interpretation, as many civilian houses got destroyed. A cynical word was created for this kind of excuse: collateral damage.

The Serbs were not better than Western governments and media, which worked together closely. Serb TV showed the bombed targets and compared persons like Bill Clinton to Adolf Hitler and called the NATO fascist. On the other hand pictures from the situation in Kosov@ were left out in their reports.

More:
http://www.voa.gov/editorials/08261.htm (91)
http://www.foreignpolicy-infocus.org/progresp/vol3/prog3n22.html (92)
http://www.serbia-info.com/news (93)
http://www.nyu.edu/globalbeat/syndicate/Belgrade041399.html (94)
http://www.monde-diplomatique.fr/1999/08/SAID/12320.html (95)

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Think Tanks

Think tanks, usually not so much in the focus of public attention, but even more active behind the scenes are organizations dealing with political and/or public policy issues. Mostly labeled as independent (research) institutes, they differ from pure academia in that the research that is conducted is channeled towards certain fairly specific purposes.

Some think tanks are affiliated with universities, while also governments run think tanks. Within the private think tanks, most widely known are the ideological think tanks. These organizations aim to shape public opinion and government policy over a wide range of issues so as to advance the political ideologies or approaches to public policy making which are supported by their members.

Especially the research of ideologically motivated think tanks sometimes is of questionable scholarly value and their policy prescriptions are politically motivated. The problem is compounded by links between think tanks and the media from which both parties benefit or influenced by corporate and other donors, which preclude critical assessment of the quality and objectivity of think tank research.

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The Romans

The Romans can be called the great inventors of myths with the purpose of propaganda. Think of Caesar, Augustus or Nero. Caesar wrote his war-documentation by using incredible (e.g. the numbers of hostile soldiers) but he also emphasized the barbarity of the foe, creating images of hatred. People back at home had to believe these manipulative stories.
Or Augustus: he reunited the Roman Empire; part of his power was due to huge efforts in propaganda, visible e.g. in the mass of coins showing his face, being sent all over the empire. He understood very well, that different cultures used different symbols - and he used them for his propaganda.
Politically the Roman army was an important factor. Propaganda in that case was used for the soldiers on the one hand, but on the other hand also for demonstrating the power of the army to the people, so they could trust in its strength. Even then security was an essential factor of politics. As long as the army functioned, the Roman Empire did as well (Taylor, Munitions of the Mind, p. 48).

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