A non-history of disinformation

If we look at history books we see the history of the winners, of men, of the rich and powerful ones. We read about a small part of the world's history - and very often we do not even realize this selective attitude. Those books disinform, telling us that they inform about what had happened in former times. Information turns into disinformation. Even being aware of this, we tend to live with it rather than change the system of selection.
Which means, we are accustomed to disinformation, as it is nothing new.
There is nothing like an exact history of disinformation, but the topic seems to have existed forever. With the help of disinformation, power and might can be prolonged, destroyed or gained. This is the secret of disinformation and its popularity.

Rumors were the first way of spreading news. Rumors tend to be interesting and they make people interesting: first of all the person who spreads the rumor and second the person who hears about it. Both of them think that they know something that others do not know yet - and this information advantage makes them special, at least for some moments, until the next rumor is spread or that one destroyed by some truth.

The "history" of disinformation is closely connected with the history of propaganda, though those two words do not mean the same thing. They are connected to each other and tend to influence each other in various ways.

What we tend to forget: everybody is disinforming sometimes, everybody is using propaganda. And persuasion is a common companion. The latter is less problematic though, as it uses less violence.

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Propaganda

"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X)

The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3).

Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high.

Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.

Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.

So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

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The Catholic Church

In the beginnings of Christianity most people were illiterate. Therefore the Bible had to be transformed into pictures and symbols; and not only the stories but also the moral duties of everybody. Images and legends of the Saints turned out as useful models for human behavior - easy to tell and easy to understand.
Later, when the crusades began, the Christian Church used propaganda against Muslims, creating pictures of evil, pagan and bloodcurdling people. While the knights and others were fighting abroad, people in Europe were told to pray for them. Daily life was connected to the crusades, also through money-collections - more for the cause of propaganda than for the need of money.
During the period of the Counter-Reformation Catholic propaganda no longer was against foreigners but turned against people at home - the Protestants; and against their publications/books, which got prohibited by starting the so-called index. By then both sides were using disinformation for black propaganda about the other side.

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