Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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Thinking of propaganda some politicians' names are at once remembered, like
The history of propaganda has to tell then merely mentioning those names:
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Edward S. Herman is Professor Emeritus in Finance, Wharton School, University of Pennsylvania. Author of several books like The Myth of the Liberal Media: An Edward Herman Reader or Manufacturing Consent: The Political Economy of the Mass Media (he wrote that book - and others - together with
The first of the great medieval universities was established at Bologna. At the beginning, universities predominantly offered a kind of do-it-yourself publishing service.
Books still had to be copied by hand and were so rare that a copy of a widely desired book qualified for being invited to a university. Holding a lecture equaled to reading a book aloud, like a priest read from the Bible during services. Attending a lecture equaled to copy a lecture word by word, so you had your own copy of a book, thus enabling you to hold a lecture, too.
For further details see History of the Idea of a University,