New Forms of Propaganda (in the 19th Century) As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side. Two ways existed: a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral. b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs. Today mostly elected is b), trying to set up alliances. CNN and the USA during the Gulf War demonstrated an example of that.

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Mark A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." (WIPO) To be protected a mark must be registered in a government office whereby generally the duration is limited in time, but can be periodically (usually every 10 years) renewed.

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