Advertising Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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Introduction Political and economic agendas change. People leave, get exchanged. Whereas one of the things that never seem to change is disinformation. Watching different kinds of cultures and regimes throughout history you will always find disinformation. Its use is variable just like its tools. First of all it does not necessarily need words. It is possible to disinform in any kind of language (sounds, symbols, letters or with the help of the body). As it seems to have come into existence together with human communication, we need not even hope that it will disappear once in a while. One could rather say: disinformation has always been there. Instead of hoping to stop it we need to learn to live with it, detect it, restore it to consciousness. Even this will not be any insurance for not walking into the trap. It is an attempt, nothing else. For detecting disinformation one needs to know what types of disinformation are possible and how they work. This site gives you some ideas about the history, tendencies and different types of disinformation, with the restriction that it will mostly be about the Western types of disinformation, as it is still harder to understand the media of disinformation in other cultures; and anyhow, many methods and tools run parallel in different cultures.

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Division of labor The term refers to the separation of a work process into a number of tasks, with each task performed by a separate person or group of persons. It is most often applied to mass production systems, where it is one of the basic organizing principles of the assembly line. Breaking down work into simple, repetitive tasks eliminates unnecessary motion and limits the handling of tools and parts. The consequent reduction in production time and the ability to replace craftsmen with lower-paid, unskilled workers result in lower production costs and a less expensive final product. The Scottish economist Adam Smith saw in this splitting of tasks a key to economic progress by providing a cheaper and more efficient means of producing economic goods.

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Local Area Network (LAN) A Local Area Network is an office network, a network restricted to a building area.

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