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Propaganda "For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." ( The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product. The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes. Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through. So, actually, what is the difference between disinformation and propaganda? One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions. |
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Introduction Political and economic agendas change. People leave, get exchanged. Whereas one of the things that never seem to change is disinformation. Watching different kinds of cultures and regimes throughout history you will always find disinformation. Its use is variable just like its tools. First of all it does not necessarily need words. It is possible to disinform in any kind of language (sounds, symbols, letters or with the help of the body). As it seems to have come into existence together with human communication, we need not even hope that it will disappear once in a while. One could rather say: disinformation has always been there. Instead of hoping to stop it we need to learn to live with it, detect it, restore it to consciousness. Even this will not be any insurance for not walking into the trap. It is an attempt, nothing else. For detecting disinformation one needs to know what types of disinformation are possible and how they work. This site gives you some ideas about the history, tendencies and different types of disinformation, with the restriction that it will mostly be about the Western types of disinformation, as it is still harder to understand the media of disinformation in other cultures; and anyhow, many methods and tools run parallel in different cultures. |
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