The Role of the Media "Although this is a free society, the U.S. mainstream media often serve as virtual propaganda agents of the state, peddling viewpoints the state wishes to inculcate and marginalizing any alternative perspectives. This is especially true in times of war, when the wave of patriotic frenzy encouraged by the war-makers quickly engulfs the media. Under these conditions the media's capacity for dispassionate reporting and critical analysis is suspended, and they quickly become cheer-leaders and apologists for war." (words as propaganda, by Edward Herman ; source: http://www.foreignpolicy-infocus.org/progresp/vol3/prog3n22.html The mass-media would have a possibility to get out of this circle of being disinformed and making others disinformed. To admit that oneself is not always informed correctly, and also mention that the pictures shown are not in any case suitable to the text, as some of them are older, or even from another battle. For the media it would be easy to talk about the own disinformation in public. Doing this would provoke the government or in the case of the NATO an international organization, to unveil secrets. The strategy of the governments to hold back information would then look double as unsuitable.

TEXTBLOCK 1/3 // URL: http://world-information.org/wio/infostructure/100437611661/100438658661

1950: The Turing Test Alan Turing, an English mathematician and logician, advocated the theory that eventually computers could be created that would be capable of human thought. To cut through the long philosophical debate about exactly how to define thinking he proposed the "imitation game" (1950), now known as Turing test. His test consisted of a person asking questions via keyboard to both a person and an intelligent machine within a fixed time frame. After a series of tests the computers success at "thinking" could be measured by its probability of being misidentified as the human subject. Still today Turing's papers on the subject are widely acknowledged as the foundation of research in artificial intelligence.

TEXTBLOCK 2/3 // URL: http://world-information.org/wio/infostructure/100437611663/100438659354

Propaganda "For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X) The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3). Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high. Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product. The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes. Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through. So, actually, what is the difference between disinformation and propaganda? One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

TEXTBLOCK 3/3 // URL: http://world-information.org/wio/infostructure/100437611661/100438658037

Optical communication system by Aeneas Tacitus, 4th century B.C. Aeneas Tacitus, a Greek military scientist and cryptographer, invented an optical communication system that combines water and beacon telegraphy. Torches indicated the beginnings and the ends of message transmissions while water jars were used to transmit the messages. These jars had a plugged standard-size hole drilled on the bottom side and were filled with water. As those who sent and those who received the message unplugged the jars simultaneously, the water drained out. Because the transmitted messages corresponded to water levels, the sender indicated by torch signal that the appropriate water level has been reached. It is a disadvantage that the possible messages are restricted to a given code, but as this system was mainly used for military purposes, this was offset by the advantage that it was almost impossible for outsiders to understand these messages unless they possessed the codebook. With communication separated from transportation, the distant became near. Tacitus' telegraph system was very fast and not excelled until the end of the 18th century. For further information see Joanne Chang & Anna Soellner, Decoding Device, http://www.smith.edu/hsc/museum/ancient_inventions/decoder2.html http://www.smith.edu/hsc/museum/ancient_inven...

INDEXCARD, 1/3

AT&T AT&T Corporation provides voice, data and video communications services to large and small businesses, consumers and government entities. AT&T and its subsidiaries furnish domestic and international long distance, regional, local and wireless communications services, cable television and Internet communications services. AT&T also provides billing, directory and calling card services to support its communications business. AT&T's primary lines of business are business services, consumer services, broadband services and wireless services. In addition, AT&T's other lines of business include network management and professional services through AT&T Solutions and international operations and ventures. In June 2000, AT&T completed the acquisition of MediaOne Group. With the addition of MediaOne's 5 million cable subscribers, AT&T becomes the country's largest cable operator, with about 16 million customers on the systems it owns and operates, which pass nearly 28 million American homes. (source: Yahoo) Slogan: "It's all within your reach" Business indicators: Sales 1999: $ 62.391 bn (+ 17,2 % from 1998) Market capitalization: $ 104 bn Employees: 107,800 Corporate website: http://www.att.com http://www.att.com/

INDEXCARD, 2/3

News Corporation The News Corporation Ltd., a global media holding company, which governed News Limited (Australia), News International (U.K.), and News America Holdings Inc. (U.S.) was founded by the Australian-born newspaper publisher and media entrepreneur, Rupert Murdoch. Murdoch's corporate interests center on newspaper, magazine, book, and electronic publishing; television broadcasting; and film and video production, principally in the United States, the United Kingdom, and Australia.

INDEXCARD, 3/3