The British Propaganda Campaign in World War I

The British set up a unique system for propaganda, involving GB, the USA and all the colonies. Most different agencies and civilians worked together, the civilians not always knowing about the machinery behind.
During the first years of the war the main goal was to achieve a U.S.-entry to the war on Britain's side of the battle. All propaganda was working on this, which meant to destroy Germany's reputation and create dark stereotypes about them, which was an easy task as the Germans were not only fatally unlucky but also very weak in propaganda. At the same time the U.S.-citizens' opinion about the war had to be influenced. The most promising way to do so was by starting with the men in power.

One of the most beloved tools at that time was the use of atrocity stories; and most popular among the masses were cartoons, furthermore posters, an element perfectioned by the USSR in World War I and II, and movies.

The particular thing was that British propaganda finally had an effect on the German population. Soldiers at the front and people at home received the disinformation messages, mostly pamphlets that had been dropped by aeroplanes or balloons.
Together with the development of the fightings turning against the Germans this kind of propaganda was able to discourage the people and make the German government lose its power of propaganda.
"Allied propaganda had caused a collapse of morale at home." (Taylor, Munitions of the Mind, p. 188)

After all this success it is hardly understandable that the British committed a huge error right after the war, an error that had bad consequences for the next war: being regarded as a tool of war and therefore regarded as inappropriate for times of peace, the propaganda institutions were closed. At about the same time similar ones were built up in Germany - first of all on paper, in Hitler's book Mein Kampf, whose author was an admirer of the British propaganda machine in World War I and decided to perfect it in his own country.

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Propaganda

"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X)

The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3).

Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high.

Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.

Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.

So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

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New Forms of Propaganda (in the 19th Century)

As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side.
Two ways existed:
a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral.
b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs.
Today mostly elected is b), trying to set up alliances. CNN and the USA during the Gulf War demonstrated an example of that.

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The history of propaganda

Thinking of propaganda some politicians' names are at once remembered, like Caesar, Napoleon, Adolf Hitler, Joseph Stalin or Saddam Hussein.
The history of propaganda has to tell then merely mentioning those names:

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The big "change" ...

With the invention of the printing press and - as a consequence - the distribution of information in masses (by then already mostly in the shape of propaganda), propaganda could change its methods. It could not only be produced but also reproduced and therefore spread widely.
The Protestant Reformation profited by this. The idea of translating the Bible into local languages was successful, because it got possible for many people to get a Bible, as books no longer were affordable only for the nobles and the Church.

Royalty and the Courts realized that prestige asked for propaganda and that it was impossible to reign over the people if their mood turned against the king. This gave the impetus for acting. Pamphlets were used for spreading royal messages; like the so-called "mazarinades" (Taylor, Munitions of the Mind, p. 122), written in a very simple language and spread periodically and in big numbers.
When - in 1896 - newspapers started being distributed in huge amounts, the access to propaganda and disinformation was opened extremely. Newspapers informed the mass - and disinformed them if it was considered as necessary (e.g. in war-times).
From that time on propaganda and manipulation were carried out for the most different political ideas and nearly without frontiers. Censorship - a part of disinformation - seems to have been the only barrier then. Sometimes even the source of a message kept hidden, which was part of the disinformation process. It is easier to spread ideas against somebody if the own name is kept hidden; and speaking out some kind of laudation that the own party is better without mentioning that it was oneself who spread it and therefore claim that it was someone else who praised the very idea.

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Punch card, 1801

Invented by Joseph Marie Jacquard, an engineer and architect in Lyon, France, the punch cards laid the ground for automatic information processing. For the first time information was stored in binary format on perforated cardboard cards. In 1890 Hermann Hollerith used Joseph-Marie Jacquard's punch card technology for processing statistical data retrieved from the US census in 1890, thus speeding up data analysis from eight to three years. His application of Jacquard's invention was also used for programming computers and data processing until electronic data processing was introduced in the 1960's. - As with writing and calculating, administrative purposes account for the beginning of modern automatic data processing.

Paper tapes are a medium similar to Jacquard's punch cards. In 1857 Sir Charles Wheatstone applied them as a medium for the preparation, storage, and transmission of data for the first time. By their means, telegraph messages could be prepared off-line, sent ten times quicker (up to 400 words per minute), and stored. Later similar paper tapes were used for programming computers.

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1996 WIPO Copyright Treaty (WCT)

The 1996 WIPO Copyright Treaty, which focused on taking steps to protect copyright "in the digital age" among other provisions 1) makes clear that computer programs are protected as literary works, 2) the contracting parties must protect databases that constitute intellectual creations, 3) affords authors with the new right of making their works "available to the public", 4) gives authors the exclusive right to authorize "any communication to the public of their works, by wire or wireless means ... in such a way that members of the public may access these works from a place and at a time individually chosen by them." and 5) requires the contracting states to protect anti-copying technology and copyright management information that is embedded in any work covered by the treaty. The WCT is available on: http://www.wipo.int/documents/en/diplconf/distrib/94dc.htm



http://www.wipo.int/documents/en/diplconf/dis...
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VISA

Visa International's over 21,000 member financial institutions have made VISA one of the world's leading full-service payment network. Visa's products and services include Visa Classic card, Visa Gold card, Visa debit cards, Visa commercial cards and the Visa Global ATM Network. VISA operates in 300 countries and territories and also provides a large consumer payments processing system.

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COMECON

The Council for Mutual Economic Aid (COMECON) was set up in 1949 consisting of six East European countries: Bulgaria, Czechoslovakia, Hungary, Poland, Romania, and the USSR, followed later by the German Democratic Republic (1950), Mongolia (1962), Cuba (1972), and Vietnam (1978). Its aim was, to develop the member countries' economies on a complementary basis for the purpose of achieving self-sufficiency. In 1991, Comecon was replaced by the Organization for International Economic Cooperation.

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National Association of Securities Dealers Automated Quotation (NASDAQ)

Incepted in 1971, The NASDAQ Stock Market was the world's first electronic stock market and has since attracted many technology companies from countries all over the world, some of them as legendary as Apple, Inc. and Microsoft, Inc., e.g., to go public.
NASDAQ is the largest stock market in the world.
http://www.nasdaq.com

http://www.nasdaq.com/
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Internet Architecture Board

On behalf of the Internet Society, the Internet Architecture Board oversees the evolution of the architecture, the standards and the protocols of the Net.

Internet Society: http://www.isoc.org/iab

http://www.isoc.org/
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General Schwarzkopf

General H. Norman Schwarzkopf (* 1934) followed in his father's footsteps at the United States Military Academy at West Point.
In 1965 he applied to join the troops in Vietnam. For the next 20 years Schwarzkopf worked on his career. As Commander in Chief of the U.S. Central Command, he led U.S. and allied forces in the Gulf War (Operations Desert Shield and Desert Storm). He retired from the Army in 1992 and wrote his autobiography.

For a picture see: http://www.jesterbook.com/sections/5a_mom/gallery/schwarzkopf.htm

http://www.jesterbook.com/sections/5a_mom/gal...
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IBM

IBM (International Business Machines Corporation) manufactures and develops cumputer hardware equipment, application and sysem software, and related equipment.

IBM produced the first PC (Personal Computer), and its decision to make Microsoft DOS the standard operating system initiated Microsoft's rise to global dominance in PC software.

Business indicators:

1999 Sales: $ 86,548 (+ 7,2 % from 1998)

Market capitalization: $ 181 bn

Employees: approx. 291,000

Corporate website: www.ibm.com

http://www.ibm.com/
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The World Wide Web History Project

The ongoing World Wide Web History Project was established to record and publish the history of the World Wide Web and its roots in hypermedia and networking. As primary research methods are used archival research and the analysis of interviews and talks with pioneers of the World Wide Web. As result a vast of collection of historic video, audio, documents, and software is expected. The project's digital archive is currently under development.

http://www.webhistory.org/home.html

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Gateway

A gateway is a computer supplying point-to-multipoint connections between computer networks.

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Server

A server is program, not a computer, as it sometimes said, dedicated to store files, manage printers and network traffic, or process database queries.

Web sites, the nodes of the World Wide Web (WWW), e.g., are stored on servers.

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