A Republican Example

In 1994 the U.S.-Republicans demonstrated how parties tend to manipulate people instead of standing for certain political thoughts: The Republican party contracted a consultant to find out the most-wanted topics of the U.S.-population, and afterwards the same consultant wrote a paper, called the Contract with America. Out of this, Republican Politicians all received a positive list of words they were told to use in speeches about themselves and a list of negative words for political competitors.
This kind of thought control plays with the issue that words with negative/positive connotations go deeper than neutral words. They get integrated into the listening person's way of thinking. Even if someone understands the strategy, it will still be difficult to forget the black-and-white-images, as soon as they have been listened to.

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Kyoko Data

Is it art, is it a commercial or is it disinformation, when web-designers create a virtual model out of the so-called best parts of different top-models?
Kyoko data-project: the virtual model and pop-star is not only regarded as a virtual thing but "had" a biography, a family and everything else that a famous star would have. She was not even less reachable as any of them. For example she received tons of love-letters by Japanese teenagers. The question arising is whether she can be regarded as a product for making money or whether the media-enterprise HoriPro that invented her (isn't it much more comfortable to have a virtual star that doesn't have wishes and needs?), wants to get a certain message through by marketing her. The answer tends to be "both".

more:
http://www.wdirewolff.com/jkyoko.htm
and
http://members.tripod.com/a_fe.chan/Kyoko-Data.html

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Globalization as a modern Disinformation

Globalization is another disinformation we are not doing anything against; and it has a system. It pretends that the entire world is one, but in reality it seems that there exist various lifestyles, chosen or not, that do not connect to each other. The idea of globalization undermines the fight for one world as it suggests that this one world, where all fight for the same ideals and belong together, has already come into existence. We should rather doubt that it ever will.
The disinformation in this case has worked so perfectly that in the meantime even the profoundest skeptics seem to no longer doubt the existence of globalization.

Globalization of course is a very important part of modern mass-media, too. They associate. Through globalization the access to the news gets easier. People cannot only watch the national news but also others. And this means an opening, one would think. But as the media tend to associate their reports as well, homogenization of the messages is the consequence; disinformation?

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Propaganda

"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X)

The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3).

Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high.

Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.

Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.

So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

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Bill Clinton

William J. Clinton (* 1946) studied law at Yale University, then taught at the University of Arkansas. He was elected Arkansas attorney general in 1976 and served as a governor until 1992. That year he became U.S.-President, the first democratic President after a row of Republicans. His sexual affairs not only cost him nearly his career but he also had to distract from his private affairs: he thought of fighting another war against Saddam Hussein in February 1999. Short afterwards he had a more interesting enemy, Slobodan Milosevic - and the NATO was most willing to fight with him.

For more information see: http://www.whitehouse.gov/WH/glimpse/presidents/html/bc42.html

http://www.whitehouse.gov/WH/glimpse/presiden...
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