New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like
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A data warehouse is a central repository for all or significant parts of the data that an enterprise's various business systems collect. Data warehousing emphasises the capture of data from various sources, and combines them into economically valuable entities. A data warehouse is the end product of a process of data processing that may include