Individualized Audience Targeting

New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like Amazon.Com have already started to exploit individualized audience targeting for their purposes.

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Citizens for a Sound Economy

Since 1984, Citizens for a Sound Economy has advocated market-based solutions to public policy problems. Uniting its 250,000 members is the fundamental belief that a strong and vibrant free-market economic system offers the best hope for creating opportunity and improving the quality of life for every American.

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