New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like
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American petroleum corporation that was founded in 1889 by the Standard Oil trust to direct the refining and marketing of oil in the Midwestern states. By the late 20th century, American operations still accounted for more than half of Amoco's total assets, though the company has been active in some 40 other countries in the areas of production, refining, and marketing. In addition to refining crude oil, Amoco is one of the largest producers of natural gas in the North American continent.