Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
TEXTBLOCK 1/1 // URL: http://world-information.org/wio/infostructure/100437611652/100438658361
Large five-sided building in Arlington county, Va., near Washington, D.C., that serves as headquarters of the U.S. Department of Defense, including all three services--Army, Navy, and Air Force. On its completion it was the world's largest office building, covering 34 acres and offering 3,700,000 square feet (343,730 square m) of usable floor space for as many as 25,000 persons, military and civilian.