Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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As can be read in the Convention's preamble, the member states of the Council of Europe, the European Convention on Human Rights is intended as a follow-up of the Universal Declaration of Human Rights proclaimed by the General Assembly of the United Nations on 10 December 1948 and as an official act of "securing the universal and effective recognition and observance of the Rights therein declared." Because it is stated "that the aim of the Council of Europe is the achievement of greater unity between its Members and that one of the methods by which the aim is to be pursued is the maintenance and further realization of Human Rights and Fundamental Freedoms", the European Convention on Human Rights can be read as the political sibling to the biblical Ten Commandments on which effective and legitimate European democratic government are based. The European Convention on Human Rights is intended to represent the essence of the common heritage of European political traditions and ideals.
Signed in Rome on November 4, 1950, the Convention is supplemented by five protocols dated from March 20, 1952 (Paris), May 6, 1963, September 16, 1963, and January 20, 1966 (Strasbourg).
http://www.hri.org/docs/ECHR50.html