Advertising Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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The 18th Century: Powered Machines and the Industrial Revolution The invention of the steam engine by James Watt in 1776 represented a major advance in the development of powered machines. It was first applied to an industrial operation - the spinning of cotton - in 1785. A new kind of work-slave it not only marked the beginning of the Industrial Revolution, but also the coming age of mass production. In the England of the 18th century five important inventions in the textile industry advanced the automation of work processes. 1) John Kay's flying shuttle in 1733 , which permitted the weaving of larger widths of cloth and significantly increased weaving speed, 2) Edmund Cartwright's power loom in 1785, which increased weaving speed still further, 3) James Hargreaves' spinning jenny in 1764, 4) Richard Arkwright's water frame and 5) Samuel Crompton's spinning mule in 1779, whereby the last three inventions improved the speed and quality of thread-spinning operations. Those developments, combined with the invention of the steam engine, in short time led to the creation of new machine-slaves and the mechanization of the production of most major goods, such as iron, paper, leather, glass and bricks. Large-scale machine production was soon applied in many manufacturing sectors and resulted in a reduction of production costs. Yet the widespread use of the novel work-slaves also led to new demands concerning the work force's qualifications. The utilization of machines enabled a differentiated kind of division of labor and eventuated in a (further) specialization of skills. While before many goods were produced by skilled craftsmen the use of modern machinery increased the demand for semiskilled and unskilled workers. Also, the nature of the work process altered from one mainly dependent on physical power to one primarily dominated by technology and an increasing proportion of the labor force employed to operate machines.

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Transistor A transistor is a solid-state device for amplifying, controlling, and generating electrical signals. Transistors are used in a wide array of electronic equipment, ranging from pocket calculators and radios to industrial robots and communications satellites.

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Assembly line An assembly line is an industrial arrangement of machines, equipment, and workers for continuous flow of workpieces in mass production operations. An assembly line is designed by determining the sequences of operations for manufacture of each product component as well as the final product. Each movement of material is made as simple and short as possible with no cross flow or backtracking. Work assignments, numbers of machines, and production rates are programmed so that all operations performed along the line are compatible.

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Writing Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets are used for administrative purposes. As an instrument for the administrative bodies of early empires, who began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to a few. Being more or less separated tasks, writing and calculating converge in today's computers. Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China.

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