Media Giants Online The following selection does not claim to present an exhaustive listing, but rather picks some of the company's most important assets. Due to the rapid developments in the world of media giants the list is also subject to changes. Broadcasting ABC TV Network with 223 affiliated TV stations covering the entire U.S. ABC Radio Network, with 2,900 affiliated stations throughout the U.S. Owner of 9 VHF TV stations Owner of 11 AM and 10 FM stations Cable TV Systems and Channels/Networks Disney Channel 80 % of ESPN cable TV channel and ESPN International 50 % of Lifetime cable TV channel Internet/Interactive Disney Interactive - entertainment and educational computer software and video games, plus development of content for on-line services. Partnership with 3 phone companies to provide video programming and interactive services. ABC Online TV Production, Movies, Video, Music Disney Television Production studios and Walt Disney Pictures movie studio Buena Vista Television production company Buena Vista Home Video Miramax and Touchstone movie production companies Buena Vista Pictures Distribution and Buena Vista International, distributors for Disney and Touchstone movies Walt Disney Records, and Hollywood Records Publishing 6 daily newspapers About 40 weekly magazines, including: Discover, Women's Wear Daily, Los Angeles and Institutional Investor. Chilton Publications Guilford Publishing Co. Hitchcock Publishing Co. Theme Parks, Resorts, and Travel Disneyland Disney World and Disney World Resort Part owner of Disneyland-Paris and Tokyo Disneyland 12 resort hotels Disney Vacation Club Cruise Lines International TV, Film, and Broadcasting 50 % owner of Tele-München Fernseh GmbH & Co. 50 % owner of RTL Disney Fernseh GmbH & Co. 23 % owner of RTL 2 Fernseh GmbH & Co. 37,5 % owner of TM3 Fernseh GmbH & Co. 20-33 % stake in Eurosport network, Spanish Tesauro SA TV company, and Scandinavian Broadcasting System SA 20 % owner of TVA Other Over 500 Disney Stores, and licensing of Disney products The Mighty Ducks professional hockey team 25 % ownership of California Angels major league baseball team Business Connections with Other Media Companies Joint ventures, equity interests, or major arrangements with Bertelsmann, TCI, Hearst Corp., Kirch, and various other media and telephone companies.

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Advertising Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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IIPA The International Intellectual Property Alliance formed in 1984 is a private sector coalition and represents the U.S. copyright-based industries. It is comprised of seven trade associations: Association of American Publishers, AFMA, Business Software Alliance, Interactive Digital Software Association, Motion Picture Association of America, National Music Publishers' Association and Recording Industry Association of America. IIPA and its member's track copyright legislative and enforcement developments in over 80 countries and aim at a legal and enforcement regime for copyright that deters piracy. On a national level IIPA cooperates with the U.S. Trade Representative and on the multilateral level has been involved in the development of the TRIPS (Trade-Related Aspects of Intellectual Property Rights) agreement of the WTO (World Trade Organization) and also participates in the copyright discussion of the WIPO (World Intellectual Property Organization).

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Internet Software Consortium The Internet Software Consortium (ISC) is a nonprofit corporation dedicated to the production of high-quality reference implementations of Internet standards that meet production standards. Its goal is to ensure that those reference implementations are properly supported and made freely available to the Internet community. http://www.isc.org

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