IGC's vision is to actively promote change toward a healthy society, which is founded on the principals of social justice, broadly shared economic opportunity, a robust democratic process, and sustainable environmental practices. IGC believes that healthy societies rely fundamentally on respect for individual rights, the vitality of communities and diversity. IGC's aim is to advance the work of progressive organizations and individuals for peace justice economic opportunity, human rights, democracy and environmental sustainability through strategic use of online technologies.
History
In 1987 the Institute for Global Communications was officially formed to manage PeaceNet and the newly acquired EcoNet, which was the world's first computer network dedicated to environmental preservation and sustainability. In 1988 IGC began to collaborate with like-minded organizations outside the states and in partnership with six international organizations, IGC co-founded the Association of Progressive Communications (APC).
ConflictNet, incorporated by IGC in 1989, to provide information and communications for people by promoting the constructive resolution of conflicts is now enfolded in the PeaceNet network. LaborNet, a full network of IGC from 1992 through August 1999, serves the labor community by working for the human rights and economic justice of workers. WomensNet, launched in 1995 is an online community of individuals and organizations who use computer technology to advance the interests of women worldwide. Also the Anti-racism.Net forms part of IGC network family.
Strategies and Policies
IGC's aim is to offer progressive individuals and groups a place on the Internet to learn, meet and organize. IGC focuses on content, information sharing and collaborative tools and provides Internet access services, e-mail discussions and newsletters. The Institute for Global Communications aims at bringing Internet tools and online services to organizations and activists working on peace, economic and social justice, human rights, environmental protection, labor issues and conflict resolution. IGC also provides alternative news and political analysis as well as information about other progressive organizations.
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Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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