On-line Advertising and the Internet Content Industry

Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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General Motors

American corporation that was the world's largest automotive manufacturer and perhaps the largest industrial corporation throughout most of the 20th century. It was founded in 1908 to consolidate several motorcar companies and today operates manufacturing and assembly plants and distribution centers throughout the United States and Canada and many other countries. Its major products include automobiles and trucks, a wide range of automotive components, engines, and defense and aerospace material. In 1996 it sold Electronic Data Systems, and in 1997 it sold the defense units of its Hughes Electronics subsidiary to the Raytheon Company, thus leaving the computer-services and defense-aerospace fields in order to concentrate on its automotive businesses. The company's headquarters are in Detroit, Michigan.

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