On-line Advertising and the Internet Content Industry Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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Public Relations and Propaganda Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable. Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR. Edward L. Bernays, one of the founders of public relations wrote "The only difference between propaganda and education, really, is the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe is propaganda." Also institutions like the German Bundeswehr use the terms publics relations and propaganda synonymously. After a 1990 legislation of the former minister of defense Stoltenberg, the "psychological influence of the enemy" was ceased during peace time and the Academy for Psychological Defense renamed to Academy for Information and Communication, among other things responsible for scientific research in the field of public relations.

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Morwenstow Station Latitude: 50.9087, Longitude: -4.55264 The GCHQ station in Morwenstow is located near to the British Telecom site at Goonhilly, has 9 dishes pointed at the Atlantic, Europe and the Indian Ocean INTELSATs and is also monitoring regional satellites.

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Burson-Marsteller Burson-Marsteller, the worlds leading public relations firm employs over 2,000 professionals in over 30 countries, operating in multiple functional and industry practice specialties. Its focus is on adding value to its clients through the use of Perception Management. The goal is to ensure that the perceptions which surround their clients and influence their stakeholders are consistent with reality and the clients' desired business objectives.

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Cheltenham Analysts at the Government Communications Headquarters in Cheltenham process the mass of intercepted satellite communications produced by their sophisticated interception system, especially from Morwenstow and Menwith Hill. At the headquarters personel use advanced computer hardware and the Dictionary system. http://www.gchq.gov.uk/ http://www.gchq.gov.uk/

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