Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.
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Professor of theoretical psychology at the University of Bamberg, Germany. He defends the idea that the soul can be simulated by an information system. Artificial life will be able to reproduce itself and will therefore need a right to life just as biological life. Artificial life will also be able to feel pain, and there will have to be a new form of interaction between humans and artificial life forms. Dörner is conducting a research project on human action in situations of insecurity and complexity and has published "The logic of failure. Why things go wrong and what we can do to make them right" as well as "The Logic of Failure: Recognizing and avoiding error in complex situations."