On-line Advertising and the Internet Content Industry Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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Extranet An Extranet is an Intranet with limited and controlled access by authenticated outside users, a business-to-business Intranet, e.g.

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Instinet Instinet, a wholly owned subsidiary of Reuters Group plc since 1987, is the world's largest agency brokerage firm and the industry brokerage leader in after hours trading. It trades in over 40 global markets daily and is a member of seventeen exchanges in North America, Europe, and Asia. Its institutional clients represent more than 90 percent of the institutional equity funds under management in the United States. Instinet accounts for about 20 percent of the NASDAQ daily trading volume and trades approximately 170 million shares of all U.S. equities daily.

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