Timeline 1970-2000 AD 1971 IBM's work on the Lucifer cipher and the work of the NSA lead to the U.S. Data Encryption Standard (= 1976 1977/78 the 1984 Congress passes Comprehensive Crime Control Act - The Hacker Quarterly is founded 1986 Computer Fraud and Abuse Act is passed in the USA - Electronic Communications Privacy Act 1987 Chicago prosecutors found Computer Fraud and Abuse Task Force 1988 U.S. Secret Service covertly videotapes a hacker convention 1989 NuPrometheus League distributes Apple Computer software 1990 - - Charles H. Bennett and Gilles Brassard publish their work on Quantum Cryptography - Martin Luther King Day Crash strikes AT&T long-distance network nationwide 1991 - one of the first conferences for Computers, Freedom and Privacy takes place in San Francisco - AT&T phone crash; New York City and various airports get affected 1993 the U.S. government announces to introduce the 1994 - the 1990s work on quantum computer and quantum cryptography - work on biometrics for authentication (finger prints, the iris, smells, etc.) 1996 France liberates its cryptography law: one now can use cryptography if registered - OECD issues Cryptography Policy Guidelines; a paper calling for encryption exports-standards and unrestricted access to encryption products 1997 April European Commission issues Electronic Commerce Initiative, in favor of strong encryption 1997 June PGP 5.0 Freeware widely available for non-commercial use 1997 June 56-bit DES code cracked by a network of 14,000 computers 1997 August U.S. judge assesses encryption export regulations as violation of the First Amendment 1998 February foundation of Americans for Computer Privacy, a broad coalition in opposition to the U.S. cryptography policy 1998 March 1998 April NSA issues a report about the risks of key recovery systems 1998 July 1998 October Finnish government agrees to unrestricted export of strong encryption 1999 January RSA Data Security, establishes worldwide distribution of encryption product outside the USA - National Institute of Standards and Technologies announces that 56-bit - 56-bit DES code is cracked in 22 hours and 15 minutes 1999 May 27 United Kingdom speaks out against key recovery 1999 Sept: the USA announce to stop the restriction of cryptography-exports 2000 as the German government wants to elaborate a cryptography-law, different organizations start a campaign against that law - computer hackers do no longer only visit websites and change little details there but cause breakdowns of entire systems, producing big economic losses for further information about the history of cryptography see: for information about hacker's history see: | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Actual Findings on Internet Advertising Although Web advertising becomes a significant portion of marketing budgets, advertisers are still unsure on how to unlock the potential of the Internet. Current findings show that: - Consumer brands spend only a fraction of their advertising budget on on-line advertising. - Technology companies spend five times more on advertising in the WWW. - While banner campaigns are still popular, there is no standardized solution for on-line advertising. - Ad pricing is based on CPM (costs per 1.000 visitors), rather than on results. - Personalized targeting has not yet taken hold. Instead advertisers mainly target on content. At the moment three dominant models are used for Internet advertising: Destination Sites: They use entertainment, high production values and information to pull users in and bring them back again. Micro Sites: Content sites or networks host small clusters of brand pages. Banner Campaigns: Those include other forms of Web advertising like sponsorships. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Public Relations and the Advertising Industry The public relations industry, the same as advertising, is concentrated in the hands of few dominant firms. Still, the striking element about corporate public relations is that PR firms are tightly related to advertising companies. Nine out of the ten biggest international PR agencies have close ties with the advertising industry. Also, looking at the largest acquisitions involving U.S. PR firms from 1997 to 1999 it is apparent that money coming from advertising agencies has played an important role. Table: Top 10 PR Firms 1998
With many PR agencies sold to advertising companies, the advertising industry's influence further increases; enabling them to offer their clients not only advertising services, but also know-how in marketing, public opinion, crisis and issues management and political lobbying. Table: Acquisition of PR Agencies (1997 - 1999)
Source: Odwyerpr.com. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
German Bundeswehr The German contribution to the Western defence system, apart from playing host and contributing to the continued presence of allied troops on its soil, takes the form of its combined arm of defence known as the Federal Armed Forces (Bundeswehr). Constituting the largest contingent of NATO troops in Europe, the armed forces are divided into an army, navy, and air force. From its inception it was envisioned as a "citizens' " defence force, decisively under civilian control through the Bundestag, and its officers and soldiers trained to be mindful of the role of the military in a democracy. Conscription for males is universal, the military liability beginning at 18 and ending at 45 years of age. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
MIT The MIT (Massachusetts Institute of Technology) is a privately controlled coeducational institution of higher learning famous for its scientific and technological training and research. It was chartered by the state of Massachusetts in 1861 and became a land-grant college in 1863. During the 1930s and 1940s the institute evolved from a well-regarded technical school into an internationally known center for scientific and technical research. In the days of the Great Depression, its faculty established prominent research centers in a number of fields, most notably analog computing (led by | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Open Systems Interconnection (OSI) Open Systems Interconnection (OSI) is a standard reference model for communication between two end users in a network. It is used in developing products and understanding networks. Source: Whatis.com | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||