Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.
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The public relations industry, the same as advertising, is concentrated in the hands of few dominant firms. Still, the striking element about corporate public relations is that PR firms are tightly related to advertising companies. Nine out of the ten biggest international PR agencies have close ties with the advertising industry. Also, looking at the largest acquisitions involving U.S. PR firms from 1997 to 1999 it is apparent that money coming from advertising agencies has played an important role.
Table: Top 10 PR Firms 1998
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With many PR agencies sold to advertising companies, the advertising industry's influence further increases; enabling them to offer their clients not only advertising services, but also know-how in marketing, public opinion, crisis and issues management and political lobbying.
Table: Acquisition of PR Agencies (1997 - 1999)
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Source: Odwyerpr.com.
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YAKIMA, USA
Latitude: 46.592633, Longitude: -120.528908
The Yakima Research Station was established in the early 1970s inside the 100,000-hectare United States Army Yakima Firing Center, 200 kilometers south-east
of Seattle. The facility, located between the Saddle Mountains and Rattlesnake Hills, initially consisted of a long operations building and a single large dish pointing
west to enable collection against the Pacific Intelsat satellite. By 1995 the Yakima station had expanded to five dish antennae, three facing west to the Pacific and two, including the original large 1970s dish, facing east. In addition to the original operations building several newer buildings had been added, the largest a two-story windowless concrete structure. The Yakima station has been monitoring Pacific Intelsat communications since it opened, and also monitors the Pacific Ocean area Inmarsat-2 satellite.
Source:
American automotive company first incorporated in 1925 and reorganized and newly incorporated in 1986. It has long been the third largest automaker in the United States (after General Motors and the Ford Motor Company). Founded by Walter P. Chrysler, it took over the business and properties of Maxwell Motor Company, Inc. (first formed in 1913). Today its major subsidiaries include Chrysler Automotive Operations, Inc., which manufactures Plymouth, Dodge, and Chrysler passenger cars, Dodge trucks, and auto parts and accessories; and the Chrysler Financial Corporation. Headquarters are in Highland Park, Mich., U.S.