Mabye the thorniest ethical problem in Web publishing are links. "We need some sort of universal designation for links that have been purchased as opposed to links that belong to traditional editorial... There's no other medium - with the possible exception of late-late-night television - where this sort of blurring of advertising and editorial is tolerated.", says Steve Johnson from FEED.
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to put the ciphers/codes back into the plaintext
the study of breaking others' codes to transform a message back into a legible form without knowing the key from the beginning
an algorithm for bringing a legible message into an illegible form. There has to exist some sort of code book to encode/decode it.