Sponsorship Models With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.

TEXTBLOCK 1/1 // URL: http://world-information.org/wio/infostructure/100437611652/100438658034

Integrated circuit Also called microcircuit, the integrated circuit is an assembly of electronic components, fabricated as a single unit, in which active semiconductor devices (transistors and diodes) and passive devices (capacitors and resistors) and their interconnections are built up on a chip of material called a substrate (most commonly made of silicon). The circuit thus consists of a unitary structure with no connecting wires. The individual circuit elements are microscopic in size.

INDEXCARD, 1/1