Sponsorship Models With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with Barnes & Nobel Booksellers, the bookish e-zine FEED for instance is in part relying on sponsoring. Whenever a specific title is mentioned in the editorial, a link is placed in the margin - under the heading "Commerce" - to an appropriate page on Barnes & Noble. Steve Johnson, editor of FEED, says "We do not take a cut of any merchandise sold through those links.", but admits that the e-zine does indirectly profit from putting those links there.

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Public Relations Society of America (PRSA) The Public Relations Society of America (PRSA), headquartered in New York City, is one of the world's largest professional organizations for public relations practitioners. The Society's almost 20,000 members represent business and industry, counselling firms, government, associations, hospitals, schools, professional services firms and non-profit organizations. Since it was chartered in 1948, PRSA has continued to provide a forum for addressing issues affecting the profession, and tried to promote professional standards. It offers opportunities for improvement of skills and advancement of knowledge, as well as for exchange of information and experiences with other public relations professionals.

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