Introduction: The Substitution of Human Faculties with Technology: Artificial Intelligence and Expert Systems Research in artificial intelligence, starting in the 1960s, yet formulated a new goal: the automation of thought processes with intelligent machines. Although first attempts to develop "thinking" machines had only little success as the aimed at solving very general problems, the invention of expert systems marked a breakthrough. Albeit the application of those semi-intelligent systems is (still) restricted to quite narrow domains of performance, such as taxation and medical image interpretation, they are able to mimic the knowledge and reasoning capabilities of an expert in a particular discipline. While the development of intelligent machines, which are able to reason, to generalize and to learn from past experience is not likely to become reality in the very near future, research in artificial intelligence progresses quickly and sooner or later the substitution of men's unique faculties will come true.

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Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Calculator Calculators are machines for automatically performing arithmetical operations and certain mathematical functions. Modern calculators are descendants of a digital arithmetic machine devised by Blaise Pascal in 1642. Later in the 17th century, Gottfried Wilhelm von Leibniz created a more advanced machine, and, especially in the late 19th century, inventors produced calculating machines that were smaller and smaller and less and less laborious to use.

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Neighboring rights Copyright laws generally provide for three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.

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