Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Integrated circuit Also called microcircuit, the integrated circuit is an assembly of electronic components, fabricated as a single unit, in which active semiconductor devices (transistors and diodes) and passive devices (capacitors and resistors) and their interconnections are built up on a chip of material called a substrate (most commonly made of silicon). The circuit thus consists of a unitary structure with no connecting wires. The individual circuit elements are microscopic in size.

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