Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Frankenstein Written by Mary Shelley, Frankenstein tells the story of a doctor who builds a creature half man and half machine. While at first the creature is celebrated a s big success, it soon realizes that it is awakens fear among humans. As a result of the growing distance between Frankenstein's creature and the people, its longing for love and affection remains unfulfilled. Frankenstein's creature eventually turns hostile to its human environment and kills its own maker. http://www.boutell.com/frankenstein/ http://www.boutell.com/frankenstein/

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