Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Royalties Royalties refer to the payment made to the owners of certain types of rights by those who are permitted by the owners to exercise the rights. The rights concerned are literary, musical, and artistic copyright and patent rights in inventions and designs (as well as rights in mineral deposits, including oil and natural gas). The term originated from the fact that in Great Britain for centuries gold and silver mines were the property of the crown and such "royal" metals could be mined only if a payment ("royalty") were made to the crown.

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Apple Founded by Steve Jobs and Steve Wozniak and headquartered in Cupertino, USA, Apple Computer was the first commercially successful personal computer company. In 1978 Wozniak invented the first personal computer, the Apple II. IBM countered its successful introduction to the market by introducing a personal computer running MS-DOS, the operating system supplied by Microsoft Corporation. And IBM gained leadership again. Although by introducing the first graphical user interface affordable to consumers having started the desktop publishing revolution, Apple could not regain leadership again. http://www.apple.com For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/6/0,5716,115726+1+108787,00.html http://www.apple.com/

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