Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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Public Relations Society of America (PRSA) The Public Relations Society of America (PRSA), headquartered in New York City, is one of the world's largest professional organizations for public relations practitioners. The Society's almost 20,000 members represent business and industry, counselling firms, government, associations, hospitals, schools, professional services firms and non-profit organizations. Since it was chartered in 1948, PRSA has continued to provide a forum for addressing issues affecting the profession, and tried to promote professional standards. It offers opportunities for improvement of skills and advancement of knowledge, as well as for exchange of information and experiences with other public relations professionals.

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