Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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Bad Aibling Station

Latitude: 47.86353, Longitude: 12.00983

RSOC - Bad Aibling is a ground station for the interception of civil and military satellite communications traffic operated by the NSA. About 1000 personnel are on the staff at the Bad Aibling Regional SIGINT Operations Center in Germany, which conducts satellite communications interception activities and is also a downlink station for geostationary SIGINT satellites, like the CANYON program or the MAGNUM/ORION system. Operational responsibility of the groundstation was transfered to the ARMY Intelligence and Security Command in 1995, but there is also influence from the Air Force's 402nd Intelligence Squadron. Till the end of the cold war the main target was the Soviet Union.

for more information:

Description by FAS intelligence resource program.

http://www.fas.org/irp/facility/bad_aibling.htm

Description of the tasks of the Signals Intelligence Brigade.

http://www.fas.org/irp/doddir/army/fm34-37_97/6-chap.htm

Look at a detailed guide for military newbies at Bad Aibling.

http://www.dmdc.osd.mil/sites/owa/Installation.prc_Home?p_SID=&p_DB=P

http://www.fas.org/irp/facility/bad_aibling.h...
http://www.fas.org/irp/doddir/army/fm34-37_97...
http://www.dmdc.osd.mil/sites/owa/Installatio...
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