Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

TEXTBLOCK 1/1 // URL: http://world-information.org/wio/infostructure/100437611652/100438657998
 
Geraldton Station

Latitude: -28.7786, Longitude: 114.6008

The Geraldton station is officially called the Australian Defence Satellite Communications Station, ADSCS. The station targets mainly the second Pacific Intelsat, 703 and the two main Indian Ocean Intelsats, at 60 and 63 degrees east. Another target is likely to be the new Intelsat positioned, in 1992, at 91.5 degrees east, between South East Asia and India. So Geraldton interception concentrates entirely on Indian Ocean and Asian satellites.

Source: Nicky Hager, Secret Power, New Zealand's role in the internatinal spy network, (Craig Potton, 1996) p.183-185

INDEXCARD, 1/1