Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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Menwith Hill Station

Menwith Hill Station is one of the biggest groundstations in the UKUSA alliance.It is run by the US National Security Agency (NSA), which monitors the world's communication for US intelligence. Menwith Hill employs 1,200 US civilians and servicemen to work around the clock. It went trough different stages of interception technology. First it was established to intercept radio signals, but now the main focus lays on intercepting and monitoring communication satellites with primary targets Europe, northern Africa and western Asia.

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