c2o (Community Communications Online)

c2o, founded in 1997, provides consultancy, training and web hosting services to community-based organizations in the Australasian region. c2o's focus lies on addressing the issues and needs that have arisen from the transition from connectivity to information management.

Strategies and Policies

Content and Delivery: c2o focuses on the development and maintenance of content delivery services that assist in the publication and dissemination of information, particularly that of community interest including environment, social development, human rights and social justice.

Publishing Support: c2o designs online publishing systems that provide a means for user maintenance and tools that enhance an organizations existing information systems. c2o seeks seamless integration and user empowerment.

Asia-Pacific Networking: c2o supports networking initiatives throughout Australia and the Asia Pacific region. It promotes and encourages public and equitable access to networking technologies.

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Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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Above.net

Headquartered in San Jose, USA, AboveNet Communications is a backbone service provider. Through its extensive peering relationships, the company has built a network with the largest aggregated bandwidth in the world.

http://www.above.net

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Gateway

A gateway is a computer supplying point-to-multipoint connections between computer networks.

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