1913: Henry Ford and the Assembly Line Realizing that he'd need to lower costs Henry Ford (Ford Motor Company) was inspired to create a more efficient way to produce his cars. Looking at other industries he and his team found four principles, which furthered their goal: interchangeable parts, continuous flow, division of labor, and reducing wasted effort. The use of interchangeable parts meant making the individual pieces of the car the same every time. Therefore the machines had to be improved, but once they were adjusted, they could be operated by a low-skilled laborer. To reduce the time workers spent moving around Ford refined the flow of work in the manner that as one task was finished another began, with minimum time spent in set-up. Furthermore he divided the labor by breaking the assembly of the legendary Model T in 84 distinct steps. Frederick Taylor, the creator of "scientific management" was consulted to do time and motion studies to determine the exact speed at which the work should proceed and the exact motions workers should use to accomplish their tasks. Putting all those findings together in 1913 Ford installed the first moving assembly line that was ever used for large-scale manufacturing. His cars could then be produced at a record-breaking rate, which meant that he could lower the price, but still make a good profit by selling more cars. For the first time work processes were largely automated by machinery.

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biotechnology summary The fusion of flesh and machine is trend which, although inscribed in the history of modern technology from its beginnings, has reached a unprecedented momentum in recent years as a result of crucial advances in information technology, biology, and the development of global networks. Consequently, doubts are emerging concerning the viability of a distinct and definable human nature. Historical and social theories and concepts are being unhinged by the spread hybrids and by new forms of artificial life which are likely to trigger social changes escaping the grip of calculation. Attempts to defend an essential human nature against technical hybridisation, rather than strengthening the human subject, may have further blurred the question of historical subjectivity. Large amounts of money are invested into research and development of artifical biology, making some of the predictions of AI and robotics experts about radical and far reaching changes a matter of time.

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Advertising and the Content Industry - The Coca-Cola Case Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company. According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect. (Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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VISA Visa International's over 21,000 member financial institutions have made VISA one of the world's leading full-service payment network. Visa's products and services include Visa Classic card, Visa Gold card, Visa debit cards, Visa commercial cards and the Visa Global ATM Network. VISA operates in 300 countries and territories and also provides a large consumer payments processing system.

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GCHQ GCHQ is the British Government Communication Headquarters, which is in fact an electronic monitoring centre which intercepts communications using spy satellites, listening devices and code-cracking equipment. The 1994 Intelligence Services Act defines GCHQ's role in the post Cold War world. National security, economic well-being and the prevention and detection of serious crime are its headline interests. It routinely gathers information on drug-dealing, terrorism, and the movement of arms and key resources such as oil, but is also said to be heavily involved in ECHELON. GCHG praises itself to use and design high end technology such as Cray systems, Tandem based storage and high-end workstations, as well as software for Signals Analysis, Complex Data Manipulation, Translation and Transcription. http://www.gchq.gov.uk/ http://www.gchq.gov.uk/

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Galileo Galilee Galileo Galilee (1564-1642), the Italian Mathematician and Physicist is called the father of Enlightenment. He proofed the laws of the free fall, improved the technique for the telescope and so on. Galilee is still famous for his fights against the Catholic Church. He published his writings in Italian instead of writing in Latin. Like this, everybody could understand him, which made him popular. As he did not stop talking about the world as a ball (the Heliocentric World System) instead of a disk, the Inquisition put him on trial twice and forbid him to go on working on his experiments.

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