"Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services.
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Among the most striking development of the 1990s has been the emergence of a global commercial media market utilizing new technologies and the global trend toward deregulation.
This global commercial media market is a result of aggressive maneuvering by the dominant firms, new technologies that make global systems cost-efficient, and neoliberal economic policies encouraged by the World Bank, IMF, WTO, and the US government to break down regulatory barriers to a global commercial media and telecommunication market.
A global oligopolistic market that covers the spectrum of media is now crystallizing the very high barriers to entry."
(Robert McChesney, author of "Rich Media, Poor Democracy")
The network structure of information and communication technologies means that even deregulated markets are not "free". The functional logic of global networks only tolerates a small number of large players. Mergers, strategic alliances, partnerships and cooperations are therefore the daily routine of the ICT business. They bypass competition and create "virtual cartels".
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New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like
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4th millennium B.C.
In Sumer
Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets were used for administrative purposes. As an instrument for the administrative bodies of early empires, which began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to only very few. Being more or less separated tasks, writing and calculating converge in today's computers.
Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China.
3200 B.C.
In Sumer the seal is invented.
About 3000 B.C.
In Egypt papyrus scrolls and
About 1350 B.C.
In Assyria the cuneiform script is invented.
1200 B.C.
According to Aeschylus, the conquest of the town of Troy was transmitted via torch signals.
About 1100 B.C.
Egyptians use homing pigeons to deliver military information.
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GE is a major American corporation and one of the largest and most diversified corporations in the world. Its products include electrical and electronic equipment, plastics, aircraft engines, medical imaging equipment, and financial services. The company was incorporated in 1892, and in 1986 GE purchased the RCA Corporation including the RCA-owned television network, the National Broadcasting Company, Inc. In 1987, however, GE sold RCA's consumer electronics division to Thomson SA, a state-owned French firm, and purchased Thomson's medical technology division. In 1989 GE agreed to combine its European business interests in appliances, medical systems, electrical distribution, and power systems with the unrelated British corporation General Electric Company. Headquarters are in Fairfield, Conn., U.S.
b. December 3, 1903, Budapest, Hungary
d. February 8, 1957, Washington, D.C., U.S.
Mathematician who made important contributions in quantum physics, logic, meteorology, and computer science. His theory of games had a significant influence upon economics. In computer theory, von Neumann did much of the pioneering work in logical design, in the problem of obtaining reliable answers from a machine with unreliable components, the function of "memory," machine imitation of "randomness," and the problem of constructing automata that can reproduce their own kind.