Advertising and the Media System Media systems (especially broadcasting) can be classified in two different types: Public Media Systems: Government control over broadcasting through ownership, regulation, and partial funding of public broadcasting services. Private Media System: Ownership and control lies in the hands of private companies and shareholders. Both systems can exist in various forms, according to the degree of control by governments and private companies, with mixed systems (public and private) as the third main kind. Whereas public media systems are usually at least partially funded by governments, private broadcasting solely relies on advertising revenue. Still also public media systems cannot exclude advertising as a source of revenue. Therefore both types are to a certain degree dependent on money coming in by advertisers. And this implies consequences on the content provided by the media. As the attraction of advertisers becomes critically important, interests of the advertising industry frequently play a dominant role concerning the structure of content and the creation of environments favorable for advertising goods and services within the media becomes more and more common. |
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"Stealth Sites" "Stealth sites" account for a particular form of hidden advertisement. Stealth sites look like magazines, nicely designed and featuring articles on different topics, but in reality are set up for the sole purpose of featuring a certain companies products and services. |
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Virtual cartels, introduction Among the most striking development of the 1990s has been the emergence of a global commercial media market utilizing new technologies and the global trend toward deregulation. This global commercial media market is a result of aggressive maneuvering by the dominant firms, new technologies that make global systems cost-efficient, and neoliberal economic policies encouraged by the World Bank, IMF, WTO, and the US government to break down regulatory barriers to a global commercial media and telecommunication market. A global oligopolistic market that covers the spectrum of media is now crystallizing the very high barriers to entry." (Robert McChesney, author of "Rich Media, Poor Democracy") The network structure of information and communication technologies means that even deregulated markets are not "free". The functional logic of global networks only tolerates a small number of large players. Mergers, strategic alliances, partnerships and cooperations are therefore the daily routine of the ICT business. They bypass competition and create "virtual cartels". |
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National Laboratory for Applied Network Research NLANR, initially a collaboration among supercomputer sites supported by the Today NLANR offers support and services to institutions that are qualified to use high performance network service providers - such as Internet 2 and http://www.nlanr.net |
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Vinton Cerf Addressed as one of the fathers of the Internet, Vinton Cerf together with Robert Kahn developed the In 1992, he co-founded the Today, Vinton Cerf is Senior Vice President for Internet Architecture and Technology at Vinton Cerf's web site: http://www.wcom.com/about_the_company/cerfs_up/ |
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Immanuel Wallerstein Immanuel Wallerstein (* 1930) is director of the Fernand Braudel Center for the Study of Economies, Historical Systems, and Civilizations. He is one of the most famous sociologists in the Western World. With his book The Modern World-System: Capitalist Agriculture and the Origins of the European World-Economy in the Sixteenth Century (1976), which led to the expression World-System Theory about centers, peripheries and semi-peripheries in the capitalist world system, he did not only influence a whole generation of scientists, but this theory seems to get popular again, due to globalization. |
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AT&T Labs-Research The research and development division of http://www.research.att.com/ |
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Cookie A cookie is an information package assigned to a client program (mostly a Web browser) by a server. The cookie is saved on your hard disk and is sent back each time this server is accessed. The cookie can contain various information: preferences for site access, identifying authorized users, or tracking visits. In online advertising, cookies serve the purpose of changing advertising banners between visits, or identifying a particular Advertising banners can be permanently eliminated from the screen by filtering software as offered by Cookies are usually stored in a separate file of the browser, and can be erased or permanently deactivated, although many web sites require cookies to be active. |
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Telephone The telephone was not invented by Alexander Graham Bell, as is widely held to be true, but by Philipp Reiss, a German teacher. When he demonstrated his invention to important German professors in 1861, it was not enthusiastically greeted. Because of this dismissal, no financial support for further development was provided to him. And here Bell comes in: In 1876 he successfully filed a patent for the telephone. Soon afterwards he established the first telephone company. |
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RIPE The RIPE Network Coordination Centre (RIPE NCC) is one of three Regional Internet Registries (RIR), which exist in the world today, providing allocation and registration services which support the operation of the Internet globally, mainly the allocation of http://www.ripe.net |
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