Although Web advertising becomes a significant portion of marketing budgets, advertisers are still unsure on how to unlock the potential of the Internet. Current findings show that:
- Consumer brands spend only a fraction of their advertising budget on on-line advertising.
- Technology companies spend five times more on advertising in the WWW.
- While banner campaigns are still popular, there is no standardized solution for on-line advertising.
- Ad pricing is based on CPM (costs per 1.000 visitors), rather than on results.
- Personalized targeting has not yet taken hold. Instead advertisers mainly target on content.
At the moment three dominant models are used for Internet advertising:
Destination Sites: They use entertainment, high production values and information to pull users in and bring them back again.
Micro Sites: Content sites or networks host small clusters of brand pages.
Banner Campaigns: Those include other forms of Web advertising like sponsorships.
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Born in 1944, Giuliani became famous in the mid Eighties, as a typical Eighties figure: a censor of corruption and greed. In the Seventies he had switched his registration from Democratic to Republican, and served a stint in the Reagan Justice Department. In 1983 he became U.S. Attorney for the southern District of New York, and his career took off. He was aggressive, headline grabbing, none too scrupulous about the finer points of civil liberties, and often effective. He used the RICO Act against organized crime, and pioneered the use of asset forfeiture in prosecuting drug dealers. He also moved against political corruption in New York City, toppling the Democratic leaders of the Bronx and Queens.