Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.
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New opportunities for online advertisers arise with the possibility of one-to-one Web applications. Software agents for example promise to "register, recognize and manage end-user profiles; create personalized communities on-line; deliver personalized content to end-users and serve highly targeted advertisements". The probably ultimate tool for advertisers. Although not yet widely used, companies like
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Media systems (especially broadcasting) can be classified in two different types:
Public Media Systems: Government control over broadcasting through ownership, regulation, and partial funding of public broadcasting services.
Private Media System: Ownership and control lies in the hands of private companies and shareholders.
Both systems can exist in various forms, according to the degree of control by governments and private companies, with mixed systems (public and private) as the third main kind.
Whereas public media systems are usually at least partially funded by governments, private broadcasting solely relies on advertising revenue. Still also public media systems cannot exclude advertising as a source of revenue. Therefore both types are to a certain degree dependent on money coming in by advertisers.
And this implies consequences on the content provided by the media. As the attraction of advertisers becomes critically important, interests of the advertising industry frequently play a dominant role concerning the structure of content and the creation of environments favorable for advertising goods and services within the media becomes more and more common.
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Besides oral conversations and written language many other ways of information-transport are known: like the bush telegraph, drums, smoke signals etc. Those methods are not cryptography, still they need en- and decoding, which means that the history of language, the history of communication and the history of cryptography are closely connected to each other
The timeline gives an insight into the endless fight between enciphering and deciphering. The reasons for them can be found in public and private issues at the same time, though mostly connected to military maneuvers and/or political tasks.
One of the most important researchers on Cryptography through the centuries is
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1913 the wheel cipher gets re-invented as a strip
1917
- an AT&T-employee, Gilbert S. Vernam, invents a polyalphabetic cipher machine that works with random-keys
1918 the Germans start using the ADFGVX-system, that later gets later by the French Georges Painvin
- Arthur Scherbius patents a ciphering machine and tries to sell it to the German Military, but is rejected
1919 Hugo Alexander Koch invents a rotor cipher machine
1921 the Hebern Electric Code, a company producing electro-mechanical cipher machines, is founded
1923 Arthur Scherbius founds an enterprise to construct and finally sell his
late 1920's/30's more and more it is criminals who use cryptology for their purposes (e.g. for smuggling). Elizabeth Smith Friedman deciphers the codes of rum-smugglers during prohibition regularly
1929 Lester S. Hill publishes his book Cryptography in an Algebraic Alphabet, which contains enciphered parts
1933-1945 the Germans make the Enigma machine its cryptographic main-tool, which is broken by the Poles Marian Rejewski, Gordon Welchman and Alan Turing's team at Bletchley Park in England in 1939
1937 the Japanese invent their so called Purple machine with the help of Herbert O. Yardley. The machine works with telephone stepping relays. It is broken by a team of
1930's the Sigaba machine is invented in the USA, either by W.F. Friedman or his colleague Frank Rowlett
- at the same time the British develop the Typex machine, similar to the German Enigma machine
1943 Colossus, a code breaking computer is put into action at Bletchley Park
1943-1980 the cryptographic Venona Project, done by the NSA, is taking place for a longer period than any other program of that type
1948 Shannon, one of the first modern cryptographers bringing mathematics into cryptography, publishes his book A Communications Theory of Secrecy Systems
1960's the Communications-Electronics Security Group (= CESG) is founded as a section of Government Communications Headquarters (= GCHQ)
late 1960's the IBM Watson Research Lab develops the Lucifer cipher
1969 James Ellis develops a system of separate public-keys and private-keys
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One of the most crucial issues in on-line advertising is the blurring of the line between editorial content and ads. Unlike on TV and in the print media, where guidelines on the labeling of advertisements, which shall enable the customer to distinguish between editorial and ads, exist, similar conventions have not yet evolved for Internet content. Labeling of online advertisement up to now has remained the rare exception, with only few sites (e.g.
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A
Device used by the German military command to encode strategic messages before and during World War II. The Enigma code was broken by a British intelligence system known as Ultra.
American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened, carbonated beverage that is a cultural institution in the United States and a symbol around the world of American tastes. The company also produces and sells other soft drinks and citrus beverages. Corporate headquarters are in Atlanta, Ga. The post-World War II years saw diversification in the packaging of Coca-Cola and also in the development or acquisition of new products. In 1946 the company purchased rights to the Fanta soft drink, previously developed in Germany. It introduced the lemon-lime drink Sprite in 1961 and the sugar-free cola Tab in 1963. By purchase of Minute Maid Corporation in 1960, it entered the citrus beverage market. In 1982 the company acquired a controlling interest in Columbia Pictures, a motion picture and entertainment company, but sold its interest to Sony Corporation in 1989.
to put the ciphers/codes back into the plaintext
The U.S. Data Encryption Standard (= DES) is the most widely used encryption algorithm, especially used for protection of financial transactions. It was developed by IBM in 1971. It is a symmetric-key cryptosystem. The DES algorithm uses a 56-bit encryption key, meaning that there are 72,057,594,037,927,936 possible keys.
for more information see: