Often public relations are described as the effort to influence the public or relevant parts of it by representing self-interests to reach certain goals. This view of PR is most commonly found, when acting within the economic sphere. On the other hand organizations like the
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Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the
According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency
(Source: Odwyerpr.com: Coke Dictates nearby Editorial.
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Media systems (especially broadcasting) can be classified in two different types:
Public Media Systems: Government control over broadcasting through ownership, regulation, and partial funding of public broadcasting services.
Private Media System: Ownership and control lies in the hands of private companies and shareholders.
Both systems can exist in various forms, according to the degree of control by governments and private companies, with mixed systems (public and private) as the third main kind.
Whereas public media systems are usually at least partially funded by governments, private broadcasting solely relies on advertising revenue. Still also public media systems cannot exclude advertising as a source of revenue. Therefore both types are to a certain degree dependent on money coming in by advertisers.
And this implies consequences on the content provided by the media. As the attraction of advertisers becomes critically important, interests of the advertising industry frequently play a dominant role concerning the structure of content and the creation of environments favorable for advertising goods and services within the media becomes more and more common.
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1913 the wheel cipher gets re-invented as a strip
1917
- an AT&T-employee, Gilbert S. Vernam, invents a polyalphabetic cipher machine that works with random-keys
1918 the Germans start using the ADFGVX-system, that later gets later by the French Georges Painvin
- Arthur Scherbius patents a ciphering machine and tries to sell it to the German Military, but is rejected
1919 Hugo Alexander Koch invents a rotor cipher machine
1921 the Hebern Electric Code, a company producing electro-mechanical cipher machines, is founded
1923 Arthur Scherbius founds an enterprise to construct and finally sell his
late 1920's/30's more and more it is criminals who use cryptology for their purposes (e.g. for smuggling). Elizabeth Smith Friedman deciphers the codes of rum-smugglers during prohibition regularly
1929 Lester S. Hill publishes his book Cryptography in an Algebraic Alphabet, which contains enciphered parts
1933-1945 the Germans make the Enigma machine its cryptographic main-tool, which is broken by the Poles Marian Rejewski, Gordon Welchman and Alan Turing's team at Bletchley Park in England in 1939
1937 the Japanese invent their so called Purple machine with the help of Herbert O. Yardley. The machine works with telephone stepping relays. It is broken by a team of
1930's the Sigaba machine is invented in the USA, either by W.F. Friedman or his colleague Frank Rowlett
- at the same time the British develop the Typex machine, similar to the German Enigma machine
1943 Colossus, a code breaking computer is put into action at Bletchley Park
1943-1980 the cryptographic Venona Project, done by the NSA, is taking place for a longer period than any other program of that type
1948 Shannon, one of the first modern cryptographers bringing mathematics into cryptography, publishes his book A Communications Theory of Secrecy Systems
1960's the Communications-Electronics Security Group (= CESG) is founded as a section of Government Communications Headquarters (= GCHQ)
late 1960's the IBM Watson Research Lab develops the Lucifer cipher
1969 James Ellis develops a system of separate public-keys and private-keys
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One of the most crucial issues in on-line advertising is the blurring of the line between editorial content and ads. Unlike on TV and in the print media, where guidelines on the labeling of advertisements, which shall enable the customer to distinguish between editorial and ads, exist, similar conventions have not yet evolved for Internet content. Labeling of online advertisement up to now has remained the rare exception, with only few sites (e.g.
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The Public Relations Society of America (PRSA), headquartered in New York City, is one of the world's largest professional organizations for public relations practitioners. The Society's almost 20,000 members represent business and industry, counselling firms, government, associations, hospitals, schools, professional services firms and non-profit organizations. Since it was chartered in 1948, PRSA has continued to provide a forum for addressing issues affecting the profession, and tried to promote professional standards. It offers opportunities for improvement of skills and advancement of knowledge, as well as for exchange of information and experiences with other public relations professionals.
Amazon.Com was one of the first online bookstores. With thousands of books, CDs and videos ordered via the Internet every year, Amazon.Com probably is the most successful Internet bookstore.
Seagram is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.
the word "cipher" comes from the Hebrew word "saphar", meaning "to number". Ciphers are mere substitutions. Each letter of the alphabet gets substituted; maybe by one letter or two or more.
an example:
PLAINTEXT a b c d e f g h i j k l m n o p q r s t u v w x y z
CIPHERTEXT D E F G H I J K L M N O P Q R S T U V W X Y Z A B C