The advertising industry is dominated by three huge advertising networks, which offer their services throughout the world. Gross income of the three leading agencies is twice as much, as the one of places four to ten.
Table: World's Top 10 Advertising Organizations 1999
(figures in millions of U.S. dollars)
|
Table: Top 10 Global Marketers 1998
(figures in millions of U.S. dollars)
|
On the other hand the three biggest advertisers only spend about US$ 2 millions less than places four to ten together. Whereas money spent on advertising in traditional media comes from very diverse categories, companies offering computer hard- and software, peripherals or Internet services mainly pay for on-line advertisements.
Table: Top 10 Internet Advertisers 1998
(figures in millions of U.S. dollars)
|
Source: Advertising Age
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U.S. intelligence agency within the Department of Defense that is responsible for cryptographic and communications intelligence and security. The NSA grew out of the communications intelligence activities of U.S. military units during World War II. The NSA was established in 1952 by a presidential directive and, not being a creation of the Congress, is relatively immune to Congressional review; it is the most secret of all U.S. intelligence agencies. The agency's mission includes the protection and formulation of codes, ciphers, and other cryptology for the U.S. military and other government agencies, as well as the interception, analysis, and solution of coded transmissions by electronic or other means. The agency conducts research into all forms of electronic transmission. It operates posts for the interception of signals around the world. Being a target of the highest priority for penetration by hostile intelligence services, the NSA maintains no contact with the public or the press.