Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable.
Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR.
Also institutions like the
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The advertising industry is dominated by three huge advertising networks, which offer their services throughout the world. Gross income of the three leading agencies is twice as much, as the one of places four to ten.
Table: World's Top 10 Advertising Organizations 1999
(figures in millions of U.S. dollars)
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Table: Top 10 Global Marketers 1998
(figures in millions of U.S. dollars)
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On the other hand the three biggest advertisers only spend about US$ 2 millions less than places four to ten together. Whereas money spent on advertising in traditional media comes from very diverse categories, companies offering computer hard- and software, peripherals or Internet services mainly pay for on-line advertisements.
Table: Top 10 Internet Advertisers 1998
(figures in millions of U.S. dollars)
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Source: Advertising Age
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In 1948 the former alliance of USA, UK, Canada, Australia an New Zealand established in World War II was formalized into the UKUSA Signals and Intelligence agreement to aim primarily together against the former USSR, although readers of the agreement say, that it is definitely only signed by the United States and Britain. A number of other countries' SIGINT agencies also participate in the UKUSA community, including those of Germany, Japan, Norway, South Korea, and Turkey. These countries are sometimes described as "Third Party" members of the agreement. In addition, some countries, such as China, host UKUSA SIGINT stations or share SIGINT on a more limited basis.
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