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Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
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Table: Types of On-Line Advertising
(first quarter 1999)
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Source: Internet Advertising Bureau (IAB).
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The word "cyborg" short form for "cybernetic organism", i.e. an entity which is partly biological and partly technical. As the technical seizure of nature progresses, cyborgs are proliferating and pose novel theoretical and social questions. The incorporation of technical components into human bodies is not new, but the bio-chips and nano-computers made possible by advances in information technology give a new quality to the development. Because the technization of the body has its origin in military history, cyborg studies have been connected to a critique of militarism, as in
The economic rights (besides