Institute for Global Communications (IGC)

IGC's vision is to actively promote change toward a healthy society, which is founded on the principals of social justice, broadly shared economic opportunity, a robust democratic process, and sustainable environmental practices. IGC believes that healthy societies rely fundamentally on respect for individual rights, the vitality of communities and diversity. IGC's aim is to advance the work of progressive organizations and individuals for peace justice economic opportunity, human rights, democracy and environmental sustainability through strategic use of online technologies.

History

In 1987 the Institute for Global Communications was officially formed to manage PeaceNet and the newly acquired EcoNet, which was the world's first computer network dedicated to environmental preservation and sustainability. In 1988 IGC began to collaborate with like-minded organizations outside the states and in partnership with six international organizations, IGC co-founded the Association of Progressive Communications (APC).

ConflictNet, incorporated by IGC in 1989, to provide information and communications for people by promoting the constructive resolution of conflicts is now enfolded in the PeaceNet network. LaborNet, a full network of IGC from 1992 through August 1999, serves the labor community by working for the human rights and economic justice of workers. WomensNet, launched in 1995 is an online community of individuals and organizations who use computer technology to advance the interests of women worldwide. Also the Anti-racism.Net forms part of IGC network family.

Strategies and Policies

IGC's aim is to offer progressive individuals and groups a place on the Internet to learn, meet and organize. IGC focuses on content, information sharing and collaborative tools and provides Internet access services, e-mail discussions and newsletters. The Institute for Global Communications aims at bringing Internet tools and online services to organizations and activists working on peace, economic and social justice, human rights, environmental protection, labor issues and conflict resolution. IGC also provides alternative news and political analysis as well as information about other progressive organizations.

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The Role of the Media

To be able to participate in community life and make political choices citizens heavily rely on information. They need to know what is going on and the options that they should weigh, debate and act upon. An essential element for a functioning public sphere therefore is information.

Whereas formerly communication mostly happened on a face-to-face basis in large and complex societies (mass) media have evolved as the principal source of information. They act as a transport medium for the information necessary for a citizen's participation in the public sphere. Ideally there should be a wide range of media, that represent the diverse opinions and viewpoints on issues of public interest existent in a society and which are independent of the state and society's dominant economic forces.

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On-line Advertising Revenues

Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.

Table: Spending on On-Line Advertising by Category

(first quarter 1999)

Category

Percent

Consumer-related

27 %

Financial services

21 %

Computing

20 %

Retail/mail order

13 %

New media

8 %



Table: Types of On-Line Advertising

(first quarter 1999)

Type of Advertising

Percent

Banners

58 %

Sponsorships

29 %

Interstitials

6 %

E-mail

1 %

Others

6 %



Source: Internet Advertising Bureau (IAB).

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Medieval universities and copying of books

The first of the great medieval universities was established at Bologna. At the beginning, universities predominantly offered a kind of do-it-yourself publishing service.

Books still had to be copied by hand and were so rare that a copy of a widely desired book qualified for being invited to a university. Holding a lecture equaled to reading a book aloud, like a priest read from the Bible during services. Attending a lecture equaled to copy a lecture word by word, so you had your own copy of a book, thus enabling you to hold a lecture, too.

For further details see History of the Idea of a University, http://quarles.unbc.edu/ideas/net/history/history.html

http://quarles.unbc.edu/ideas/net/history/his...
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Division of labor

The term refers to the separation of a work process into a number of tasks, with each task performed by a separate person or group of persons. It is most often applied to mass production systems, where it is one of the basic organizing principles of the assembly line. Breaking down work into simple, repetitive tasks eliminates unnecessary motion and limits the handling of tools and parts. The consequent reduction in production time and the ability to replace craftsmen with lower-paid, unskilled workers result in lower production costs and a less expensive final product. The Scottish economist Adam Smith saw in this splitting of tasks a key to economic progress by providing a cheaper and more efficient means of producing economic goods.

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