On-line Advertising Revenues Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market. Table: Spending on On-Line Advertising by Category (first quarter 1999) Category Percent Consumer-related 27 % Financial services 21 % Computing 20 % Retail/mail order 13 % New media 8 % Table: Types of On-Line Advertising (first quarter 1999) Type of Advertising Percent Banners 58 % Sponsorships 29 % Interstitials 6 % E-mail 1 % Others 6 % Source: Internet Advertising Bureau (IAB).

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Intelsat Intelsat, the world's biggest communication satellite services provider, is still mainly owned by governments, but will be privatised during 2001, like Eutelsat. A measure already discussed 1996 at an OECD competition policy roundtable in 1996. Signatory of the Intelsat treaty for the United States of America is Comsat, a private company listed on the New York Stock Exchange. Additionally Comsat is one of the United Kingdom's signatories. Aggregated, Comsat owns about 20,5% of Intelsat already and is Intelsat's biggest shareholder. In September 1998 Comsat agreed to merge with Lockheed Martin. After the merger, Lockheed Martin will hold at least 49% of Comsat share capital. http://www.intelsat.int/index.htm http://www.eutelsat.org/ http://www.oecd.org//daf/clp/roundtables/SATS... http://www.comsat.com/ http://www.nyse.com/ http://www.comsat.com/ http://www.comsat.com/ http://www.comsat.com/ http://www.comsat.com/

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