Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.
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In 1997 NASA's Cassini mission to Saturn and its moons led to heated controversies, because it was fueled by plutonium, a substance that could cause serious environmental and health problems if it were released into the atmosphere.
Still no major U.S. news outlet in broadcasting or print reported in depth on the risks of the Cassini mission. Westinghouse-owned media like CBS and NBC (also partly owned by General Electric) for example had only reported that children were invited to sign a plaque inside Cassini. Not surprisingly Westinghouse and General Electric are two of the largest corporations with defense contracts and nuclear interests.
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Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
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Table: Types of On-Line Advertising
(first quarter 1999)
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Source: Internet Advertising Bureau (IAB).
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The story of Frank-N-furter, Brad and Janet ... Don't dream it, be it!
http://www.rockyhorrorpictureshow.com/
Born in Germany in 1913, Günther Anders spent the Nazi period exiled in the USA where he stayed until 1950. His chief work Die Antiquiertheit des Menschen is an extensive analysis of human existence in a technised world. Among the most outstanding theses of Anders is the concept a permanent gap between the potential of technical artefacts and the human mind's power to imagine the consequences of technology. Men think of themselves as "antiquated" in comparison to their artefacts, and feel "promethean embarrassment". Anders was among the first thinkers to react to the Holocaust and the dropping of the Atomic bomb. The ethical quandaries resulting from the latter are documented in an exchange of letters between Anders and Claude Eatherly, the pilot of the Hiroshima plane, in Burning Conscience.
The ongoing World Wide Web History Project was established to record and publish the history of the World Wide Web and its roots in hypermedia and networking. As primary research methods are used archival research and the analysis of interviews and talks with pioneers of the
http://www.webhistory.org/home.html